Own Your Edge
You built the team.Now who's building you?
Own Your Edge is built for ambitious women who have already proven they can lead, produce, and make things happen - and know there is another level ahead of them.
The business you built got you here. Your next level requires more.
You already know how to work.
You have produced. You have recruited. You have led. You have created results most people never will.
And now you are looking at a bigger goal.
More production. A higher rank. Stronger leaders. Greater multiplication. A business capable of producing at a level it has not produced before.
At this stage, working harder at everything you have already been doing is not necessarily what moves you forward.
You have to know where the gap is.
- Maybe it is strategy.
- Maybe it is growth.
- Maybe it is leadership.
- Maybe the business has grown faster than the systems underneath it.
- Or maybe you have been so good at making things happen yourself that you have never had to build the infrastructure your next level requires.
That is the work we do inside Own Your Edge.
"I had prayed for this type of mentoring for years."
You have already proven you can build. But there is a specific gap between the business you have built and the one you are trying to build next - and until you can name it, you cannot close it.
And when you know what you're capable of, not knowing what's keeping you from getting there is incredibly frustrating.
The gap is specific. And it is costing you more than production.
- It is costing you the time you could have been building at the level you know you are capable of.
- It is costing you the leaders you could have developed by now.
- It is costing you another year of figuring it out alone when the map already exists.
Five pillars. One operating system.
The Sommer Leadership Method™ is the framework behind Own Your Edge - built from fourteen years of leading, producing, and building at the highest levels of direct selling.
Clarity
Know exactly what you are building, what matters most right now, and what winning actually looks like. Clear goals, numbers, priorities, and decisions - before another quarter is spent guessing at them.
Identity
Become the leader your next level requires - before the results catch up. Your standards, your self-concept, and the way you show up have to match the level you are trying to reach.
Execution
Turn clarity into focused action. Spend your best time on the work that actually produces results instead of filling your days with activity that feels productive but moves nothing.
Momentum
Build systems that create consistent progress instead of constantly starting over. Recruiting, onboarding, early wins, multiplication - a business that keeps moving beyond your individual effort.
Leadership
Develop people who can produce, lead, and multiply without needing you to push everything forward. Build a team by design - not by dependence.
"Principles are universal. Execution is personal."
What changes when you start leading differently.
I am a different leader than I was a few months ago. I think differently, I am leading from a different space and I am learning to operate from my strengths and putting systems into place that feel more like me.
- Cynda
"I love the 4 Hour Workday Plan! I'm really starting to feel more productive, and more focused on what I need to do. I'm definitely more focused on the task in front of me now. So grateful!"
- Mandy
"Your coaching has already helped me shift my thinking in powerful ways, and I value the clarity and strategy you bring. Thank you for being willing to think differently and lead differently."
- Angie
"I feel like I needed this year to fall in love with my business again - because I was so ready to be done. This community and Fraidel have re-energized me."
— TAMMY
Result
Personal team grew 38% in a single month
"What a difference! I started using the onboarding system... and it's not even complete. Just two emails in and the amount of excitement and difference between me and my new consultants has been crazy."
- Kimm
"This is the one of the best trainings I have ever been a part of."
- Denise
Fraidel Sommer
Founder, The Sommer Leadership Company
I didn't build success by following someone else's blueprint.
For fourteen years, I built at the highest levels of the direct-selling industry. I became the number one Sales Director in the entire company and built multiple Million Dollar units.
But the standard blueprint was never going to fit my life.
I was raising seven children. I didn't work weekends. I had a limited window each day to build my business. And I didn't have a mentor showing me how to get where I wanted to go.
So very early on, I had to figure out which principles actually created the result - and which parts were simply somebody else's way of getting there.
I built a Million Dollar unit with 100 consultants when everyone said you needed 300.
I earned my Cadillac with 45 when the standard was 150.
I built much of my business inside a focused four-hour workday.
The goal stayed. The strategy moved.
And that became the foundation of how I lead and teach today.
Inside Own Your Edge, I teach you to understand the principles that create the result - and then build the execution around your strengths, your business, your life, and the leader you actually are.
"I've been with you one month and learned things I've been hungry for over the past 20 years."
"I got 3 new team members in one day. I did no persuading."
The room. The method. The access.
Weekly Live Coaching
One high-level strategic session each week with Fraidel - focused on the work that actually moves your business forward.
Hot Seats
Bring a live decision, a real number, a leadership challenge. Leave with clarity and a path forward - with direct feedback from Fraidel.
The Sommer Leadership Method™
The full five-pillar curriculum delivered as a single operating system that builds on itself across your membership.
Proprietary Frameworks
The exact tools built inside Fraidel's own business - the Four-Hour Million Dollar Workday, the Controlled Results Framework, Momentum by Design, and more.
Between-Session Access
When a decision cannot wait until next week, you have access to Fraidel and the community to think it through.
A Room of Elite Leaders
This community is curated. You are surrounded by women who have already built real businesses, have serious goals, and are committed to becoming stronger leaders as they pursue what is next.
This is for you if:
- You are an ambitious leader in network marketing or direct sales who has already built real results.
- You are hungry for what comes next - whether that's more production, a higher rank, stronger leaders, greater multiplication, or an entirely new level of business.
- You have a specific goal you are serious about reaching in the next 6-12 months.
- You want to shorten the learning curve instead of spending years figuring everything out through trial and error.
- You want strategy, systems, frameworks, and direct coaching from someone who has built at the highest levels of this industry.
- You are willing to implement, make decisions, and move.
This is not for you if:
- You are brand new and still learning the basics.
- You want someone to push or carry you.
- You are looking for inspiration instead of strategy.
"I even FEEL different. Hopeful. Getting unstuck."
"Does anyone else get a little giddy when they realize it's Tuesday?"
You have already proven you can build. Now let's see what you are capable of building next.
Own your edge is built for ambitious leaders who have real results, serious goals, and are still hungry for what comes next.
If you are ready to stop losing time trying to figure out your next level alone - apply below.
Applications are reviewed for fit. If we believe Own Your Edge may be the right room for you, our team will invite you to a conversation where you will learn more about the program, the investment, and what it takes to join.
This is what happens inside the room.
Real words from women inside Own Your Edge.
“Mindset shift in so many ways... I am now starting to SEE myself as an Elite Leader. I even FEEL different... HOPEFUL... getting UNSTUCK!”
“It finally hit me that when I put my nose down and work the WAY I WANT TO, results appear.”
“In just a short time, I already feel myself thinking differently and I like it... We don't belong in a box to all think the way everyone wants us to think. I am getting myself out of this and going with my instinct and gut thanks to you!”
“Such wisdom... You give to us with such a clean spirit and a warm heart. Bless you Fraidel from the bottom of a grateful heart.”
“Your words of wisdom were just what I needed... This perspective is so empowering... Your message is right on time!”
“I love learning to lead in this different way!”
“Your training and time that you have put into us already is invaluable. My thinking has changed significantly. Would definitely recommend!”
“Thank You Fraidel for raising our BAR even HIGHER this morning.”
“Our businesses are getting stronger because of you.”
“It's an honor to be in your room/space! YOU are an answer to prayer... You teach with such clarity & conviction... I think a lot of women crave what you offer.”
“So much freedom and focus difference in just one week!”
“You are making an impact - you are developing leadership skills in us - these are all such positive impacts.”
“Fraidel you are so brilliant and gifted. Don't hide it.”
“Before joining this group I wasn't even excited about where I was going but I've had a mental shift and [I'm] excited to make things happen!”
“Loving getting the Onboarding System in place! The info is so great!! Thank you!!!”
“We believe in you and your extraordinary gift of mentoring so strategically.”
“I have been transformed & will be forever grateful to you, dear Fraidel!”
“The decision is hers, but the timeline is MINE! So good Fraidel!”
“That statement alone will forever change the way I recruit!”
“Up until now that was my former strategy! Now I am armed with information from Fraidel to implement my new strategy. Nothing is lost when we are learning.”
“A few months ago, I was floundering. Not sure where I was going. NOW I do!”
“Thank you for helping me think differently!”
“I don't think anyone has understood that strong need to have that system in place in order for me to work like you just did in your response!”
“Thank you again for seeing a huge need with leaders and stepping up to fill it!”
“I am actually excited to execute!!”
“I just listened to this week's training and WOW!... Such a mind shift!”
“YOU speak TRUTH to our hearts & it touches & changes us for the better!”
“I feel so much relief and freedom.”
“Wowowowow Thank You from the bottom of my grateful heart for your deep wisdom.”
“This Room is the best!! I am so grateful that you had this vision.”
“I am forever grateful and still so eager to continue to change, grow and lead in my giftings to make a difference!”
“My life has been forever improved by you, dear Fraidel!”
“I have the utmost respect and fondness for you Fraidel... I watch with anticipation and joy as you grow your influence to the masses!”
You have already proven you can build. Now let's see what you are capable of building next.
Own your edge is built for ambitious leaders who have real results, serious goals, and are still hungry for what comes next.
If you are ready to stop losing time trying to figure out your next level alone - apply below.
Applications are reviewed for fit. If we believe Own Your Edge may be the right room for you, our team will invite you to a conversation where you will learn more about the program, the investment, and what it takes to join.